If you’re reading this, you’re probably wanting to start a blog on your website and looking for some creative blog post ideas.
Maybe you’ve been told that you need a blog for your business to get some traction.
You’ve heard about all the benefits of having a blog on your website, and you’re keen to get started with it, but you struggle to think about what to write.
The overthinking makes you feel paralyzed, and months later, there’s still not a single blog post written.
Sounds familiar? I’ve been there and done that. This was me years ago, so I know exactly how you feel.
*Spoiler alert* – I’m no writer myself. Heck, English isn’t even my first language.
If I can do it, you can definitely make that work for you too!
Without further ado, let’s go over what to write in a blog post and some creative blog post ideas to get started.
Say Hello and Share Your Story
To start with something a bit easier, why not introduce yourself to your clients?
Say hello and share the story of why you started this business in the first place.
By sharing your “Why” with your potential clients, it helps them connect with your brand better.
If you don’t know why you started your business, maybe spend some time thinking about your brand message before you move forward.
Answer Those Burning Questions
Instead of trying to come up with a list of blog post ideas, look at your FAQ page and see if there are any frequently asked questions that can be expanded.
Focus on simply showing up for your clients and how you can help them solve their problems.
Take a look at your inbox and see if there are any questions that you get asked over and over again.
You can create a blog post to answer a particular question in depth. What else? You can show before/after photos, infographics, and stats to help them better understand.
Ask your previous clients what kind of concerns they had before hiring you as the expert. Pay attention to those and make a list to see if they can be translated into helpful blog posts.
Feature Your Client Success Stories or Case Studies
Before committing to paying someone for a service/product, people like to see how it’s done.
Personally, I love client testimonials and before/after photos, I do!
But when you share a more in-depth success story on your website, you’re showing behind the scenes, where you’ve got nothing to hide.
When a potential client can see the ins and outs of how something is done, it gives them more confidence in believing that you’re good at what you do. It also shows that there are no surprises in the process.
Make A List of Recommendations for Your Clients
Use this opportunity to help your target audience. You can recommend your favourite products, tools, apps, and programs. The list is endless!
If you’re a business coach, you can recommend inspirational podcasts and books to your aspiring entrepreneurs. Make a list of the resources you love listening/reading about and share with them why they should too!
Don’t overthink this; it’s literally like recommending something to your friends 😉
You probably already do this on a daily basis. Why not turn that into a blog post where you can easily direct your people there?
By doing this, you have the potential to turn someone who’s on the edge into a paying client. Being super helpful goes a long way!
Did you know that you can make passive income with your blog posts? Read my blog post on “How I Made $5000+ Passive Income During A Global Pandemic”
Bonus Tips on Writing A Blog Post
Start with one blog post at a time
You’ve probably heard of the saying “Done is better than perfect”. Well, it’s true.
Don’t let procrastination stop you from writing that very first blog post.
No one’s first post is any good! You’ll only get better at it as you practise and write more.
Just get one blog post out there at a time and start building that momentum. Remember, you can always make changes to your blog posts afterward.
Include visual elements to connect better
No matter what you’re writing about, you should always include some form of visual element, like images, infographics, colours, and typography, etc.
By adding a before/after photo, your clients can get a better understanding of what your services can do for them.
Having bold type or bullet points throughout your blog post helps emphasise the important information.
All of these visual elements also break down a lengthy blog post and create a better flow.
Have a strong CTA
It’s important to have a strong CTA (call to action) at the end because you’re letting your readers know what you want them to do after reading the blog post.
If you want a potential client to check out your services, be sure to include a sentence to guide them there.
If you want them to join your mailing list, make sure you have an opt-in form to collect their details.
There you have it, I hope you got something out of this blog post on “What To Write In A Blog”. My goal is actually have you start that very first blog post. Leave your blog below and I’d love to check it out!
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