Looking for something to get you started on this business journey? Perhaps something that will help you win in whatever you do. In this post I’m going to share with you 3 things I’ve learnt that I wished someone had told me earlier on! You will love these 3 things that will help you to win in business.
Photo credit: WePlanr
Without further ado, let’s get to how you can WIN in business with these 3 things:
3 Things to Help You WIN in Any Kind of Business
1, Master Your Craft and Be the Best at What You Do
Practice makes perfect. The more you do it, the more likely you are going to be better at it.
What are you naturally good at? What can you do to get better?
Say on a scale of 10, you are a 7-8 at baking, if you keep practising and learning new skills everyday, you could potentially become a 9-10.
I remember going to a business workshop years ago where this business guru asked me a question and then I had this “OMG that’s it!” moment…
He basically asked me, “What’s your best seller? What’s doing well in your business?”
I told him, “Wedding thank you cards. They are my best seller of all time but I’m not making any money.”
I really was struggling…
He then asked me a series of questions that got me thinking…
It made me realise that I was doing too much and not focused on putting the best wedding thank you cards out there and letting the brides know about them.
I was trying to aim at everyone and ended up hitting no one because my focus was so scattered.
After that I decided to focus on wedding stationery so I could make a better aim and reach for my potential customers!
Since then I’ve seen a major change in my business.
Photo credit: WePlanr
Can I encourage you to focus on one thing at a time? Trust me, I know it can be a challenge being a creative entrepreneur but you can do it!
Keep mastering your craft and be the best at what you do. In other words, become the expert in your field so you can be the first thing people think of when they think of your industry.
2, Focus on Helping Your Customers Better
Rather than always looking at what your competitors are doing, focus on helping your customers.
If you are constantly comparing yourself to your competitors, you will always feel insecure, not enough and small. More than that, you will get distracted doing the wrong thing!
On the other hand, if your main goal is to help your customers to solve their problem and give them value, they will fall in love with you and tell all their friends about you.
“Be so good they can’t ignore you.” -Steve Martin
Going back to 2016 when I had the honour of being a vendor at One Fine Day Wedding Fairs…
It was such a crazy day as it was my very first time doing it!
I won’t go into the full story right now, you can read my highlight on my other blog here.
Basically I was so focused on helping and talking to the brides that I didn’t even have a chance to sit down or eat… People just kept coming one after the other. Really it was more a bunch of them rather than ‘one’ because most of them came with their partner, mothers and bridesmaids…
Besides the fact that I had the most gorgeous floral arch as a centrepiece, I believe one of the reasons that the brides were drawn to my stall was because my friend and I were super friendly, inviting them in for a chat and giving them cute gifts as a thank you!
I guess stepping out of our stall, ‘grabbing people’ by the hand and initiating conversations made us stand out from the crowd lol
Photo credit: One Fine Day Wedding Fairs
I love this photo because it reflected how much fun I was having!
To be honest, I didn’t even realise that it was taken until I saw it on their blog because I was seriously so focused on serving my customers.
So, who are your customers? What are they like? What kind of questions do they have? What do they love and hate?
Are you ready to help them when they come to you with questions and concerns?
It goes back to how well you know your customers rather than what your competitors are offering.
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3, Be Generous and Give Back
Making a difference in other people’s world is such a beautiful thing. Not only do you feel warm and fuzzy on the inside, most people are more likely to work with businesses that give back.
For example, like supporting and partnering with charities, visiting the home shelter, feeding the homeless…
They actually love knowing that their purchase contributed to something bigger than themselves.
Generosity is contagious!
Here’s what happened to a bride of mine from For the Love of Stationery when she realised that her wedding invitations contributed to something bigger than her special day.
Don’t you just love that? 🙂 It really made my day reading her email…
Let’s make this world a better place by using our businesses to make a difference and help others in need.
These “3 things to win in business” really helped me over the years. I hope it was helpful to you too!
What have you learnt in your business journey so far? Let me know in the comments below 🙂 x
Featured Photo: One Fine Day Wedding Fairs